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NEW Switch Scholarship! Applications due June 1st, 2023

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The Switch Scholarship Program has added an Entry Level Scholarship for High School Students in Ontario. This new program compliments the college level awards that have been in place for seven years.



This new scholarship includes a financial award of $1000 to be used toward an Ontario college animation program as well as access to three 2-hour workshops with the industry recognized Animation Lounge, taught by veteran production executive Sonya Carey.


Contact for an application.

The World’s First Animated Tooth Fairy Influencer© Stacks Award-Winning Team; Announces Pilot Ready for ABELLA’S FIRST TOOTH!

By Press No Comments


(MENAFN– TransMedia Group) Houston, TX, January 11, 2023 – Carson Productions pilot for “Abella’s First Tooth,” a series with a fully-stacked, award-winning team to create a twofold pilot, takes flight with those powerful little wings!


One flight route for Abella, the World’s First Animated Tooth Fairy Influencer© is to showcase children and family-friendly products just as bloggers do, only with a child and alongside the first Animated Tooth Fairy Influencer! Next, is to turn this adorable and loveable character into a high-flying TV series.


We’re inviting both booking producers for the influencer segments and network decision makers for a password-protected link and password for:


Media interested in having the product series on their network to view the pilot.
Networks interested in the series pitch.
“The pilot is complete and we can’t wait for the media to see our mighty little, superheroine Abella in action,” said Zane Carson Carruth. “The product we chose for the pilot is perfect and everyone’s thrilled with the storyline and pilot!” added Carruth.


Carruth is President of Carson Productions, LLC which released the pilot, Abella’s First Tooth, and ZTC Music, LLC, which also released “Winging It, (Abella’s Theme).”


“Winging It (Abella’s Song)” is the title, and the lyrics are eloquently matched for the upcoming Tooth Fairy pilot. Two-time Grammy Award-winning songwriter/producer/writer Dennis Scott has left no corner of the children’s music industry unexplored—adding Abella to his roster of musical talent.


Zane Carson Carruth holds the copyright for “The First Animated Tooth Fairy Influencer,” as little Abella has garnered attention worldwide. The team she brought on consists of many award-winning experts in the entertainment world including, Zane herself and Rick Siggelkow, Writer, Director and Producer; Candice Edwards-Marchrones, CEM Casting, Switch VFX & Animation, Adrienne Mazzone, President, TransMedia Group as Co-Executive Producer and Dennis Scott, Music Producer, Theme Song, “Winging It.”



Zane Carson Carruth is an award-winning international children’s book author, a certified business etiquette and protocol professional and sits on numerous non-profit boards in Houston, TX as well as the Vice President of Carruth Foundation. Zane serves on the SPCA board of directors and the capital campaign committee. She has raised more than $3 million for the new campus, and last year as the co-chair of the 2021 Howl-O-Ween Ball, helped raise $1 million.


Her books have won awards such as the Story Monsters Seal of Approval, the Story Book of Approval, and the Purple Dragonfly Book Award. Her 4th book in her trademarked series The World’s First Tooth Fairy… Ever, titled Abella Goes to the Rodeo, is the winner of the 2022 Parent and Teacher Choice Award from HowtoLearn and has also won the 2022 Purple Dragonfly Award. Abella is also the first animated Tooth Fairy Influencer!


Carruth has been honored to be named an ABC13 Woman of Distinction for 2020, Top Inspiring Woman Impact Maker for 2020, an honoree of The Houston Business Journal’s Women Who Mean Business Award, St Judes Woman of Philanthropy for Houston TX 2021. She is also honored to serve as First Lady of the Houston Livestock Show and Rodeo for the 2021 to 2023 season, since her husband, Brady Carruth, was recently named Chairman of the Board of the Houston Livestock Show & Rodeo. Carruth’s book series The World’s First Tooth Fairy… Ever are available on Amazon, Target online, Barnes and Noble, Walmart, and


Abella’s First Tooth is based on the series: The World’s First Tooth Fairy…Ever

The World’s First Tooth Fairy…Ever
The Adventures of Abella and Her Magic Wand
Abella Starts a Tooth Fairy School
Abella Goes to the Rodeo
Abella Gets a New Hairdo
The World’s First Tooth Fairy…Ever: Coloring & Activity Book


Original release can be found here    MENAFN11012023003988003099ID1105417509


TransMedia Group

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Made in CA Interview

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Made in CA Exclusive Interview                     By Nicole Blair


Switch VFX & Animation is the only award-winning, artist-owned, boutique Canadian studio that provides exceptional digital visual effects and animated content from initial concept development through to final delivery for some of the best names in the industry, including Netflix, Universal Studios, Warner Brothers, Lionsgate, Disney, Nickelodeon, Teletoon, Dreamworks and BBC Kids. Our focus is co-production, service work and education.

Tell us about yourself?

Currently serving as Executive Producer and CEO of Switch, Pete Denomme began his career as a classically trained animator. Fast forward more than 35 years later, 10 as President/Executive Producer at Alliance Atlantis, 30 feature films and tons of television credits, Pete continues to feed his creative passion by developing a full slate of intellectual properties and co-productions, coaching young talent and actively participating on industry boards and committees.


Recent credits include LOCKE AND KEY S3 (NETFLIX), WHAT WE DO IN THE SHADOWS S4 (FX on Hulu), GASLIT (STARZ), with the talented Julia Roberts and the unrecognizable Sean Penn, FROM (EPIX), START TREK DISCOVERY S4 (PARAMOUNT+), animated feature film KOATI, from the production team of Sophia Vergara and Mark Anthony plus the festival short THE PERFECT PROJECT, AN ANIMATED SHORT FILM ABOUT AUTISM.


Projects currently in the studio pipeline include the recently announced animated series ABELLA, THE WORLD’S FIRST TOOTH FAIRY INFLUENCER, MOST DANGEROUS GAME S2 (Roku), and the feature film LOU.


Take a look at my IMDB to learn more.

If you could go back in time a year or two, what piece of advice would you give yourself?

Given that the past two years included the height of COVID, which was unprecedented, I am not sure what advice I would give myself.

What problem does your business solve?

Switch invests in animated co-productions with like-minded partners to bring inspiring stories to life. In the case of The Perfect Project, An Animated Short Film about Autism, we saw a need to help children learn about their autistic classmates in a manner that was heartfelt and honest with a touch of humour. In the feature film, KOATI, the happenings in the Latin rainforest.


In addition, our visual effects team creates impactful imagery to enhance the scenes of many of your favourite series and films for studio partners like Netflix, Universal Studios, Warner Brothers, Lionsgate, Disney, Nickelodeon, Teletoon, Dreamworks and BBC Kids.

What is the inspiration behind your business?

The inspiration behind our business is a passion for animation, creativity and good storytelling. We are looking to be a preferred partner for producers who want quality work delivered for the price quoted.

What is your magic sauce?

The magic sauce at Switch is the right mixture of experience (decades of knowledge of our leadership), artistry (as an artist-owned studio that fosters creativity), technical expertise and integrity with a passion for delivering a superior product to clients, on time and on budget.

What is the plan for the next 5 years? What do you want to achieve?

To continue to deliver gasps and giggles to worldwide audiences and invest time, energy and resources in our industry to leave it to the next generation of artists better than we found it.

What is the biggest challenge you’ve faced so far?

The biggest challenge facing our business is the ability to find and retain talented artists to nurture and grow in our studio. Canada, specifically Ontario, is a competitive market, and the number of available artists to fill positions has dwindled. There are not enough artists in the province, and the education system is not helping us keep up with demand.


For Switch, the opportunity for staff to work on both animated projects and those involving visual effects have always been an employment enticement. However, we knew we needed to do more to help this industry-wide talent challenge. In 2017 the Switch Scholarship program was launched at key Ontario colleges to help inspire the passions of digital artists. In addition, Switch became the host and main sponsor of the Animation Lounge, an education platform created to improve the skills of professionals as well as introduce the art form’s opportunity to young people. In 2022, Switch plans to introduce investment in a new high school sponsorship during the Ottawa International Animation Festival.

How can people get involved?

Those interested in collaborating with Switch VFX & Animation can contact me at or visit our website at


Article as it originally appeared can be found on the Made in CA website

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